Lou Lapel was founded in Brooklyn, NY in 2020 in honor of Amanda’s late Aunt Louise—an elegant, intelligent woman who embodied confidence and grace.

As a teenager, Amanda was deeply inspired by her aunt’s effortless style and encouragement to pursue her dreams of becoming a fashion designer. That spark of inspiration planted the seeds for what would one day become a brand rooted in purpose, confidence, and cultural legacy.

Lou Lapel is more than a fashion label—it’s a lifestyle brand built to empower.

Through timeless garments, intentional rituals, and curated pieces, Amanda is fulfilling her childhood dream while honoring Aunt Louise’s lasting influence. Each product is designed to help individuals express themselves boldly and feel at home in their own skin.

At its core, Lou Lapel is a love letter to culture, community, and self-expression. Amanda’s mission is to carve out space for minority women in the luxury space while redefining what it means to live—and dress—with confidence and intention.

This isn’t just about style. It’s about leaving behind a legacy.

One that transforms closets, elevates confidence, and moves culture forward.